Wednesday, April 14, 2010

revised Hilton thumbnails




Hilton Ad revised summary

Originally I had the script written so that the video would open with the main character and a business partner just finishing a conversation about a project they are working on but decided to cut out the live action altogether. I realized in critique that the transition between live action and stop motion was too abrupt and awkward. In the opening all that will happen between them is a handshake stop motion style and then the main character will 'walk' to the table to eat while the second person will walk the opposite direction. When the main character approaches the table and sits down there will be a cut to areas around the common area. The first cut will be to the full refrigerators that are stocked with frozen goods. A frozen dinner will hop off the shelf and travel to her destination. Then a cut to the cereal bar will show individual cereal pieces hopping out to meet a bowl and spoon at the end of the counter and travel to her table. A cut to a mini fridge below the cereal bar will show yogurt hopping out of its shelf. Then a cut to a bowl of fruit where an apple will jump out and scurry down the table. Now the cut will focus back to her at the table but the aforementioned food items will line up assembly style and parade in front of her while she chooses an apple. Then the apple will sit in place but slowly have bites removed out of it until its a core then disappear. The character will then stand up and leave. The camera will cut to a wider position to show her leaving the table and moving through the common area. The next cut will be of her getting in the elevator. She finally arrives at her room and walks in. When she's inside she sets her purse down which crawls away and throws some trash into the recycling bin which also walks away. She then goes to the fridge and removes something to heat up and then places it into the microwave. She then moves to the couch and picks up the remote. The final shot is of the television with the Home 2 logo which can be looped to be the opening and closing title. I was wanting this entire sequence to showcase all the activities you can do in these spaces like having meeting in the common area and all the choices you are able to make like with the food options. I also wanted to showcase all the nice features like the full kitchen area and the nice flat screen television along with the common area.